Founder & Principal

Florence Gerber, MBA

In the 1990s, Florence Gerber set her sights on a healthcare career and began managing a clinic in Silicon Valley, California. Guided by a mentor’s advice, she made the bold decision to leave her position and join organizations experiencing rapid growth during the "technology boom." She accepted a role as Operations and Account Manager at Kelly Services, where she managed key accounts including Intel, Fujitsu, 3Com, and Lifescan—a Johnson & Johnson company. Her objective was clear: to learn from leading organizations and later bring those best practices back to the healthcare sector.

During her tenure working with industry leaders, Florence recognized that for healthcare to thrive, it needed to embrace proven business methodologies. She studied and applied frameworks such as the Malcolm Baldrige Operational Excellence Framework, Total Management System, Peter Senge’s Systems Thinking, and Organizational Behavior to drive performance and sustainability in the healthcare space.

Upon returning to the industry, she took on the role of Clinic Manager at Vancouver Clinic—a multi-specialty healthcare system—overseeing Primary Care, Urgent Care, and the injection/immunizations unit. Applying the principles she had mastered, Florence achieved transformative results: increased revenue, reduced expenses, improved patient satisfaction, and higher staff retention.

With over 25 years of experience, Florence Gerber brings a deep well of knowledge and a tailored approach to each client. Her process involves diagnosing core issues based on surface symptoms, co-creating actionable solutions, guiding implementation, and adapting plans to navigate unforeseen challenges.

Degrees

Master of Business Administration, Concentration: Organizational Effectiveness; Marylhurst University, Marylhurst, Oregon

Bachelor of Science in Commerce, Major: Management (Organizational Analysis); Santa Clara University, Santa Clara, California

Professional Development

Malcolm Baldrige National Quality Program Certified Examiner
Lean Black Belt Certified
Six Sigma Green Belt Certified
Emotional Intelligence Practitioner Certified (EQPC)/Brain Profile Certified (BPC)
Facilitative Leadership

Incident Command System
Certified Quality Assessment Consultant
Effective Policies and Procedures
Diversity, Equity, Inclusion, and Belonging
Cultural Competence Dialogue Facilitator
Relational Leadership
Trauma Informed Care

Advanced Courses

Align Generations
Balanced Scorecard
Beyond Charisma; Becoming the Most Familiar, Trusted “Face” in Your Community
Building Better Change: DNA of Well-Being & Peak Performance
Building Partnership Across Differences
Constant State of Compliance
Community Partnership
Creating Dialogue for Change
Cultural Competence (facilitator)
Diversity Conferences (attendee and presenter)
Energizing not Supersize
Facilitative Leadership
Healthcare Management

Healthcare Operations Management
Impact of Advanced Communication
Let’s See Your Body Talk
Managing the Multi-generational Workforce
General Legal Orientation and Overview of Appropriate Responses to Union Organizing Activities
Organizational Behavior
Performance Improvement
Performance Management Training for Managers
Policy and Procedure Writing
QA (Compliance) Consulting Training
Reducing Stress for the Front Desk Staff
Relational Leadership
Staff Leadership
Total Quality Management Systems

Continuing Education

American Government
Building Resilient and High-Reliability Organizations
Business and Public Policy
Business Law
Developing Alliances and Partnerships
Ethics
Human Growth and Development
Managerial Communication
Organizational Continued Learning
Organizational Effectiveness

Organizational Management
Organizational Structure and Design
Performance and Culture
Personnel Administration
Psychology
Philosophy
Program Development
Situational Leadership
Special Topics in Management
Valuing Human Capital

Operational Excellence Experience Areas

Account Management
Behavioral Health
Billing and Accounts Receivable
Budget and Financial Management
Business Development
Business Services
Client Experience and Satisfaction
Contracts and Credentials
Daily Business Operations
Education and Training
Electronic Health Records
Emergency Response
Federally Qualified Health Systems
General and Trauma Surgeons
Hospitals
Human Resources
Infection Prevention

Information Technology and Reporting
Injection and Immunization
Intern and Mentor Programs
Multi-specialty Dental and Medical Systems
Non-profit Compliance
Orientation and Onboarding
Policies and Procedures
Primary and Specialty Medical Care
Public Health, including Environmental Health and Sexually Transmitted Disease Community Clinic
Personnel Performance Assessment and Improvements
Quality Program Design, Development, and Sustainability
Revenue Cycle
Recruiting and Hiring
School-based Health Centers
Site Visit for Regulatory Compliance and Quality Assurance
Strategic Planning

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