Founder & Principal

Florence Gerber, MBA

In the 1990s, Florence Gerber set her sights on a healthcare career, beginning her journey as a clinic manager in Silicon Valley, California. Guided by a mentor’s advice, she made a bold career pivot to leave her role and join organizations experiencing rapid expansion during the technology boom. She accepted a position as Operations and Account Manager at Kelly Services, where she oversaw major accounts including Intel, Fujitsu, 3Com, and Lifescan, a Johnson & Johnson company. Her goal was intentional: to learn from high-performing organizations and eventually bring those best practices back to healthcare.

During her tenure with industry leaders, Florence recognized that healthcare could thrive only by embracing proven business methodologies. She immersed herself in frameworks such as the Malcolm Baldrige Operational Excellence Framework, Total Management System, Peter Senge’s Systems Thinking, and Organizational Behavior; tools she would later apply to drive performance, quality, and sustainability across healthcare environments.

Returning to the healthcare field, Florence became Clinic Manager at Vancouver Clinic, a multi-specialty healthcare system, where she oversaw Primary Care, Urgent Care, and the Injection/Immunizations unit. By applying the principles she had mastered, she achieved measurable, transformative results: increased revenue, reduced operational costs, higher patient-satisfaction scores, and improved staff retention.

Her career continued to evolve as she successfully consulted with—and coached—organizations across the not-for-profit, for-profit, and government sectors. Her expertise in operational excellence, particularly in workforce development and talent strategy, also led her to adjunct faculty positions at Concordia University and Warner Pacific University, where she infused academic theory with practical, real-world application.

With nearly 30 years of experience, Florence Gerber brings both depth of knowledge and a tailored, diagnostic approach to every client engagement. Her process includes identifying root issues beneath surface-level symptoms, co-creating actionable strategies, guiding implementation, and adapting plans to navigate unforeseen challenges—ensuring long-term, sustainable results.

Degrees

Master of Business Administration, Concentration: Organizational Effectiveness; Marylhurst University, Marylhurst, Oregon

Bachelor of Science in Commerce, Major: Management (Organizational Analysis); Santa Clara University, Santa Clara, California

Professional Development

Malcolm Baldrige National Quality Program Certified Examiner
Lean Black Belt Certified
Six Sigma Green Belt Certified
Emotional Intelligence Practitioner Certified (EQPC)/Brain Profile Certified (BPC)
Facilitative Leadership

Incident Command System
Certified Quality Assessment Consultant
Effective Policies and Procedures
Diversity, Equity, Inclusion, and Belonging
Cultural Competence Dialogue Facilitator
Relational Leadership
Trauma Informed Care

Advanced Courses

Align Generations
Balanced Scorecard
Beyond Charisma; Becoming the Most Familiar, Trusted “Face” in Your Community
Building Better Change: DNA of Well-Being & Peak Performance
Building Partnership Across Differences
Constant State of Compliance
Community Partnership
Creating Dialogue for Change
Cultural Competence (facilitator)
Diversity Conferences (attendee and presenter)
Energizing not Supersize
Facilitative Leadership
Healthcare Management

Healthcare Operations Management
Impact of Advanced Communication
Let’s See Your Body Talk
Managing the Multi-generational Workforce
General Legal Orientation and Overview of Appropriate Responses to Union Organizing Activities
Organizational Behavior
Performance Improvement
Performance Management Training for Managers
Policy and Procedure Writing
QA (Compliance) Consulting Training
Reducing Stress for the Front Desk Staff
Relational Leadership
Staff Leadership
Total Quality Management Systems

Continuing Education

American Government
Building Resilient and High-Reliability Organizations
Business and Public Policy
Business Law
Developing Alliances and Partnerships
Ethics
Human Growth and Development
Managerial Communication
Organizational Continued Learning
Organizational Effectiveness

Organizational Management
Organizational Structure and Design
Performance and Culture
Personnel Administration
Psychology
Philosophy
Program Development
Situational Leadership
Special Topics in Management
Valuing Human Capital

Operational Excellence Experience Areas

Account Management
Behavioral Health
Billing and Accounts Receivable
Budget and Financial Management
Business Development
Business Services
Client Experience and Satisfaction
Contracts and Credentials
Daily Business Operations
Education and Training
Electronic Health Records
Emergency Response
Federally Qualified Health Systems
General and Trauma Surgeons
Hospitals
Human Resources
Infection Prevention

Information Technology and Reporting
Injection and Immunization
Intern and Mentor Programs
Multi-specialty Dental and Medical Systems
Non-profit Compliance
Orientation and Onboarding
Policies and Procedures
Primary and Specialty Medical Care
Public Health, including Environmental Health and Sexually Transmitted Disease Community Clinic
Personnel Performance Assessment and Improvements
Quality Program Design, Development, and Sustainability
Revenue Cycle
Recruiting and Hiring
School-based Health Centers
Site Visit for Regulatory Compliance and Quality Assurance
Strategic Planning

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